Research, consulting and technology to turn your customers' voice into decisions.
We digitize your customers' voice and relationship: we understand the experience and the needs, design how to manage them, and help you sustain them with our technology.
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Brands that already trust us.
Research consultancies, retail, consumer goods, services and higher education are already part of our work.
Market research and experience studies
Before deciding, you need to understand the real question. Brand, market, customer and employee studies with methodological rigor, on the same platform that measures your experience.
Brand, image and positioning
Top of mind, spontaneous and aided awareness; brand attributes, perceptual maps and category benchmark.
Customer satisfaction and Mystery Shopper
End-to-end satisfaction surveys (CSAT, NPS, CES) and mystery shopping with an objective checklist.
Strategic market studies
Segmentation, Usage & Attitudes, conjoint, market size and potential, concept testing.
Organizational climate and culture
Diagnosis with validated frameworks, eNPS and 360° reviews.
We combine qual and quant: focus groups, interviews, online communities and surveys with representative samples.
See all market research studies →Understanding isn’t enough. You have to decide what to do with what you hear.
Consulting in customer experience
From data to a plan your organization can sustain. Before designing a CX program, MMOC® shows whether your company has the real capacity to sustain it.
Customer-centric maturity diagnosis MMOC®
Measurement program design
We define what to measure, at which touchpoints, with which indicators, and who acts on each result — sized to what your organization can sustain today.
CX measurement program design →Support, analytics and experience management
We support you in analyzing, interpreting and managing your data and programs, so every result turns into an action.
Support in experience management →A decision without a system fades. That’s why we sustain it with our own technology.
Customer experience software to digitize your customers' voice and relationship
An AI-powered platform to listen, understand, retain and grow the value of your customers, with a team that helps you interpret every result.
The platform cycle: Conoce → Escucha → Actúa → Fideliza → Rentabiliza
Entrada · NuevoScheduling system
You book by phone or WhatsApp, and that reservation isn't recorded anywhere.
Every booking feeds the CRM, and every scheduled visit can trigger the post-service survey.
Know: a customer CRM, even if you don't have one today
You don't know who your customers are.
A CRM built from every survey response: history, contact and segment for each customer in one place.
Listen: omnichannel surveys
You only hear from those who complain or leave a review.
Surveys via WhatsApp, SMS, email, QR and web at the moment of contact, with 25+ question types, conditional logic and variable fields.
Act: alerts and closing the loop
An unhappy customer doesn't complain: they just don't come back.
Real-time alerts and follow-up on every case until it's resolved.
Retain: segmented campaigns and Ada Loyalty
Your customer has no reason to come back.
Campaigns based on what each customer experienced, to win them back or bring them in again, and Ada Loyalty to reward the ones who return.
Grow value: dashboards and an AI assistant
You don't know which customers are worth more, or what to prioritize.
Voice of Customer and Employee Experience programs
Each program combines research, consulting and technology based on what your organization can sustain today.
CX software for SMBs
Stop losing customers without knowing why.
CRM, surveys, alerts and AI insights in a self-serve SaaS. Up and running in hours, no technical team needed.
Frequently asked questions
What does ADA LAB do?
Do I need to hire all three areas?
How long does it take to implement a CX program?
Do you have an option for SMBs?
Do you work with companies in my industry?
Where should we start?
Tell us about your challenge and we'll propose the combination of research, consulting and technology that fits.