Attendee NPS
Satisfaction and recommendation by event, show or season.
Audience experience in entertainment and events
Entertainment
We measure audience experience at events, shows, cinemas and leisure venues, from buying the ticket to leaving, to maximize satisfaction, repurchase and recommendation.
I want to measure audience experience →Why it matters
Why measure experience in entertainment
In entertainment, the experience is the product. Recommendation and repurchase depend on how the attendee felt at every moment of the event.
Why it mattersWord of mouth and recommendation drive attendance. A bad experience goes viral as fast as a good one.
What it's forTo measure satisfaction at every stage (purchase, entry, experience, exit) and improve the next edition or show.
What problem it solvesIt turns the audience's diffuse perception into data by stage and event type, actionable for operations and marketing.
What we measure
Event journey
From buying the ticket to entry, the experience and exit.
Voice of audience
Post-event surveys and analysis of comments and social media.
Brand health
Perception and preference against other leisure options.
FAQ
Questions about Entertainment
Do you measure per event or continuously?
Both: per-event measurement or continuous tracking by season.
How do you capture the attendee?
By QR at the venue, email or SMS after the event.
Is it useful for marketing and operations?
Yes, we deliver insights useful for both areas.
Let's talk
Where should we start?
Tell us about your challenge and we'll propose the combination of research, consulting and technology that fits.