Customer Experience for SMBs and businesses

Measure and improve your customers' experience, without an enterprise budget

ADA LAB brings the experience measurement once reserved for large companies to businesses of every size: an affordable, self-serve SaaS to listen to your customers, understand what to improve and keep them loyal.

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Democratization

Experience measurement, within your business's reach

For years, measuring and managing customer experience was a luxury reserved for large companies due to its cost. We changed that.

For businesses of every sizeCafés, shops, restaurants, hospitality and service SMBs: the same technology big companies use, at your scale.
Affordable and frictionlessA model designed so that cost and complexity stop being the barrier to listening to your customers.
Ready to useYou don't need a data team or a months-long project to start measuring.
SaaS

How it works

A single platform to collect, understand and act on your customers' experience, with a monthly subscription and self-serve setup.

1. ListenOmnichannel surveys at the moment of contact: WhatsApp, SMS, email, QR and web.
2. UnderstandAI classifies comments, measures sentiment and surfaces what matters.
3. ActLive dashboards and detractor alerts to resolve before losing the customer.
AI consultant

Your pocket CX consultant

Not just a results panel. A conversational AI available 24/7 that interprets your data, answers your questions and suggests what to do next, like an experience advisor always at hand.

Proactive suggestionsIt tells you where the problem is and what to prioritize, without diving into the numbers.
Answers your questionsAsk in plain language what's happening with your customers and get a clear answer.
Available 24/7A CX advisor within reach when you need it, no meetings to schedule.
Loyalty

From listening to loyalty

Every interaction builds your own customer database, which you can activate to bring them back.

Your own databaseBuild and grow your own customer base from every contact.
Direct marketing campaignsActivate your customers with communications segmented by their experience.
Strategic activationsTurn satisfaction into repurchase and recommendation with tailored actions.
What's included

Omnichannel surveys

WhatsApp, SMS, email, QR and web, at the exact moment of contact.

Applied AI

Sentiment and topic analysis on every comment, in real time.

Live dashboards

Satisfaction, trends and alerts, updating with every response.

AI CX consultant

Proactive suggestions and answers to your questions, 24/7.

Database and campaigns

Build loyalty with direct marketing and activations on your own base.

Self-serve

Simple setup, no technical team or endless projects.

FAQ

Frequently asked questions

Is it expensive? Do I need a big budget?
No. The SaaS subscription model is designed so businesses of every size can access it, without the cost of an enterprise custom project.
Do I need a technical or data team?
No. The platform is self-serve and the AI does the heavy analytical lifting. You focus on acting on what matters.
How soon can I start?
Fast. Being self-serve, you can set up your surveys and start measuring without weeks of implementation.
Does it work for my café, shop or restaurant?
Yes. It is designed precisely for customer-facing businesses that want to listen to their customers and build loyalty.
Let's talk

Ready to truly listen to your customers?

We'll show you how an ADA LAB CX and Voice of Customer program looks on your own data.