Quantitative studies
Representative surveys to size market, demand and behavior with statistical significance.
Custom quant and qual studies to decide with evidence
Ad-hoc Studies
We turn your business questions into ad-hoc, tailored studies —quantitative and qualitative— so you make market, product and pricing decisions with evidence, not intuition.
I want an ad-hoc study →Why it matters
Why invest in market research?
Launching or growing without understanding the market is a blind bet. Research reduces the risk of your most expensive decisions: which product to launch, at what price and for whom.
Why it mattersOut of every 7 product ideas, only 1 succeeds (McKinsey), and the most common cause of failure is an inadequate assessment of the market (Copernicus).
What it's forTo size the market, validate demand, price and value proposition before investing, and focus effort where there's real opportunity.
What problem it solvesNew product failure reaches up to 45% in consumer goods (McKinsey). Research replaces intuition with evidence and reduces the risk of launching blind.
Where to play and how to win
STRATEGIC MATRIX · ATTRACTIVENESS × COMPETITIVE STRENGTH
Market attractiveness ↑ Market attractiveness ↓ Competitive strength + Competitive strength −
Avoid or divest
Harvest
Develop selectively
Invest and grow
Illustrative example — not data from a real client.
What's included
Qualitative studies
Focus groups, in-depth interviews and projective techniques to understand the why behind the numbers.
Segmentation & profiling
Identify and prioritize the highest-value segments for your business.
Concept & product testing
Validate concepts, products and propositions before investing in their launch.
Pricing & price sensitivity
Find the optimal price with techniques like Van Westendorp and Gabor-Granger.
Ad hoc studies
We design the methodology tailored to your business question.
Cómo trabajamos
How we run a study
From the business question to the report, in four stages.
01
Design
We translate your business question into a methodological design: what to combine (quant/qual), what sample and what analysis.
02
Fielding
We run the study in the field: surveys, interviews, focus groups or online communities, depending on the design.
03
Analysis
We process the data with the corresponding models (statistics, segmentation, price sensitivity) and cross-reference findings.
04
Report and recommendation
We deliver not just what the data says, but what business decision it supports.
FAQ
Questions about Ad-hoc Studies
Do you run both quantitative and qualitative studies?
Yes. We combine both depending on your objective: quant sizes it and qual explains the why.
How do you ensure representativeness?
We design samples with the size and quotas that guarantee statistical significance and controlled margins of error.
How long does a study take?
It depends on scope, but a standard study usually takes between 3 and 6 weeks from design to report.
Do you deliver recommendations or just data?
We deliver actionable insights: not just what the data says, but what to do about it.
Let's talk
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We'll show you how an ADA LAB CX and Voice of Customer program looks on your own data.