Continuous experience programs and strategic market studies, on a single AI-powered platform.
NPS, CSAT, CES and AI-powered Voice of Customer analysis
We bring together experience measurement —NPS, CSAT and CES— with your Voice of Customer: we capture feedback at every milestone and channel in real time, analyze it with AI to understand the why behind each score, and close the loop so you can act before losing the customer.
View service →eNPS, climate and 360° reviews
There's no great customer experience without teams that sustain it. We measure eNPS, climate and 360° performance to strengthen the internal experience.
View service →Awareness, image and your brand's competitive position
We measure how present your brand is in your customers' minds, which attributes they associate with it and how it positions against the competition, so you make brand decisions with evidence, not intuition.
View service →Quant and qual studies to decide with evidence
We turn your business questions into tailored studies —quantitative and qualitative— so you make market, product and pricing decisions with evidence, not intuition.
View service →Design, fielding and analysis of satisfaction surveys
We design, field and analyze satisfaction surveys end to end —questionnaire, channels and reporting— with metrics like CSAT, NPS and CES, so you know what to improve and where to act first.
View service →Incognito customers to measure your service standard in the field
We send trained evaluators who live the experience like a real customer and measure, with an objective checklist, whether your service standard is truly met at every touchpoint.
View service →We'll show you how an ADA LAB CX and Voice of Customer program looks on your own data.