Your CRM, built for you
Even with no database today, we build it contact by contact.
CRM, surveys, alerts and AI insights for your business
Stop losing customers without knowing why
- Losing customers without noticing is the quietest way to lose profitability — almost no one complains, they just don't come back.
- Building loyalty and growing your base of loyal customers hits your revenue directly: they come back, spend more and refer others.
- CRM, surveys, alerts and AI insights on one platform, no technical team, up and running within hours.
The same research and CX technology trusted by:
CRM
CRM: grow your customer base and manage it
Most small businesses don't have a database of their own customers. We build it for you, contact by contact, and help you manage and grow it.
Your CRM, even if you never had oneWe don't activate a database you already had — we build it from scratch with every survey answered.
Manage your customer base in one placeHistory, contact info and segment for every customer, always at hand.
Segmented campaignsReach each customer based on what they actually experienced — to win them back or bring them again.
Surveys
Surveys: know your customers' real satisfaction
Omnichannel surveys at the exact moment of contact, to listen to all of your customers — not just the few who leave a review.
OmnichannelWhatsApp, SMS, email, QR and web, at the moment of contact.
Live NPS and CSATDashboards updating with every response.
Frictionless for the customerShort surveys, designed to be answered in seconds.
Alerts
Alerts: retain your customers, don't lose them
96% of dissatisfied customers never complain — they just don't come back. We flag it the moment something goes wrong, so you can act before you lose them.
Dissatisfied-customer alertsYou find out right away, not weeks later in a sales dip.
Close the loopFollow-through until it's resolved, not just a logged complaint.
Act in timeBefore an unhappy customer becomes a lost one.
AI insight
AI insight: discover what your customers prefer
An AI that reads every comment and tells you what's happening: what your customers prefer, why they leave, and who your best customers are.
Why your customers leaveThe AI surfaces the patterns behind dissatisfaction, not just the average score.
Your best customersIdentify who buys most, refers most, and is worth retaining first.
AI CX consultant, 24/7Ask in plain language what's happening with your customers and what to prioritize.
Convinced already? Start in minutes. Create free account →
How it works
No install, no waiting on anyone else: subscribe and start measuring within hours.
1. Connect your channels Set up your omnichannel surveys — WhatsApp, SMS, email, QR and web — in minutes.
2. Listen and act Every response feeds your CRM and triggers an alert if a customer is unhappy.
3. Discover with AI The AI tells you what your customers prefer, why they leave, and who your best customers are.
What's included
Segmentation and campaigns
Communicate differently with each customer based on what they experienced.
Omnichannel surveys
WhatsApp, SMS, email, QR and web, at the exact moment of contact.
Live dashboards
NPS and CSAT updating with every response.
Dissatisfied-customer alerts
Find out in time, before losing the customer.
Close the loop
Follow every case through to resolution.
AI insight
Sentiment and topic analysis on every comment, in real time.
AI CX consultant
Proactive suggestions and answers to your questions, 24/7.
FAQ
Frequently asked questions
Is it expensive? Do I need a big budget?
No. It's a monthly subscription model designed so businesses of every size can access it, without the cost of an enterprise custom project.
Do I need to already have a customer database?
No. Most businesses that come to ADA LAB don't have one. We build it for you from every survey answered — it starts with you, not before.
Does this replace Google reviews?
No, it goes further. Reviews only capture the few customers who take the time to write one. With ADA LAB you listen to all of your customers, not just the ones who leave a star rating on Google.
Do I need a technical or data team?
No. The platform is self-serve and the AI does the heavy analytical lifting. You focus on acting on what matters.
How soon can I start?
Just hours. You create your account, set up your surveys (we help if you need it), and you're already receiving responses — no weeks of implementation.
Can I ask for guidance before deciding?
Yes. If you're not sure where to start, book a call with us and we'll guide you based on your business — no cost, no commitment.
Let's talk
Ready to stop losing customers in silence?
Create your free account and start building your CRM, surveys, alerts and AI insights today.