Audience experience in entertainment and events

Entertainment

We measure audience experience at events, shows, cinemas and leisure venues, from buying the ticket to leaving, to maximize satisfaction, repurchase and recommendation.

I want to measure audience experience
Why it matters

Why measure experience in entertainment

In entertainment, the experience is the product. Recommendation and repurchase depend on how the attendee felt at every moment of the event.

Why it mattersWord of mouth and recommendation drive attendance. A bad experience goes viral as fast as a good one.
What it's forTo measure satisfaction at every stage (purchase, entry, experience, exit) and improve the next edition or show.
What problem it solvesIt turns the audience's diffuse perception into data by stage and event type, actionable for operations and marketing.
What we measure

Attendee NPS

Satisfaction and recommendation by event, show or season.

Event journey

From buying the ticket to entry, the experience and exit.

Voice of audience

Post-event surveys and analysis of comments and social media.

Brand health

Perception and preference against other leisure options.

FAQ

Questions about Entertainment

Do you measure per event or continuously?
Both: per-event measurement or continuous tracking by season.
How do you capture the attendee?
By QR at the venue, email or SMS after the event.
Is it useful for marketing and operations?
Yes, we deliver insights useful for both areas.
Let's talk

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