Satisfaction by channel
NPS and CSAT in supermarket, convenience, food service and e-commerce.
Experience, satisfaction and brand for food and consumer goods
Food & Consumer Goods
We work with food and consumer goods brands to measure satisfaction and product perception across every channel, from the supermarket to e-commerce, and turn that voice into portfolio and brand decisions.
Let's talk about your brand →Why it matters
Why measure experience in food and consumer goods
In consumer goods you compete for seconds on the shelf and for repurchase. Knowing what the consumer perceives and feels is what sustains rotation and loyalty.
Why it mattersRepurchase is decided on perceived quality and experience, not just price. A drop in satisfaction usually anticipates a drop in rotation.
What it's forTo validate products and concepts before launch, measure satisfaction by channel and track your brand health against the competition.
What problem it solvesIt replaces marketing intuition with consumer evidence: which attributes they value, where experience breaks down and what moves preference.
What we measure
Perceived quality and product
Product and concept testing (taste, packaging, proposition) before and after launch.
Brand health
Awareness, image and preference against the competition in your category.
Voice of consumer
Omnichannel capture and comment analysis to understand the why behind every score.
FAQ
Questions about Food & Consumer Goods
Does it work for a new brand or a relaunch?
Yes. We validate concept and product before investing and measure reception after launch.
Do you measure at the physical point of sale?
Yes, with QR and surveys at the moment of purchase, plus digital channels.
Can I benchmark against the competition?
Yes, with brand health studies and category benchmarks.
Let's talk
Ready to truly listen to your customers?
We'll show you how an ADA LAB CX and Voice of Customer program looks on your own data.